Guest WiFi with CRM Integration
Transform WiFi from a cost center to a data enrichment tool by syncing verified profiles to Salesforce, HubSpot, or Loyalty systems.
The Challenge
Marketing teams struggle to identify anonymous visitors in physical locations. While e-commerce tracks everything, physical stores often have a 'blind spot' regarding who is visiting and how often, missing opportunities for personalized engagement.
Solution Engineering
Middleware software that sits between the WiFi Authentication flow and the Enterprise CRM. When a user logs in (via Email or Social), the system validates the identity and pushes the profile into the CRM via API/Webhooks in real-time, triggering 'Welcome' or 'We Miss You' workflows.
Technical Requirements
- API Connectors for major CRMs (Salesforce, HubSpot, Microsoft Dynamics)
- Data Privacy Compliance Module (GDPR/CCPA/LGPD)
- Real-time Webhooks for immediate triggers
- Data validation logic (e.g., verifying email format or phone)
Best Practices
Implement Progressive Profiling: Ask for name on 1st visit, Birthday on 5th visit.
Use Double Opt-in mechanisms to ensure email list hygiene.
Map MAC addresses to CRM IDs to track 'Offline Visits' in the CRM timeline.
Tag users based on location (e.g., 'Visited New York Store').
Target Outcomes
Enriched Customer Profiles (360-degree view)
Increased Loyalty Program Enrollment
Automated post-visit surveys
Recommended Vendors
Companies matching this use case based on their feature set.
Cloud4Wi
Unified WiFi platform for Guest, MDU & Location Intelligence.
Purple WiFi
Leading Public Facing Guest solution for Retail.
Aislelabs
Leading Public Facing Guest solution for Retail.
Skyfii (Beonic)
Leading Public Facing Guest solution for Large Venues.
Adentro
Leading Public Facing Guest solution for Restaurants & Cafes.
GoZone WiFi
Leading Public Facing Guest solution for Restaurants & Cafes.
SocialSign.in
Leading Public Facing Guest solution for Large Venues.
MyWiFi Networks
Leading Public Facing Guest solution for Restaurants & Cafes.